By Larry McGurty
At its recent convention, the American Medical Society rejected a resolution calling for a ban on advertising prescription drugs to consumers.
Described by one opponent as “a resolution in favor of ignorance,” had it been approved, the medical profession would not now be seen as a willing tool of the pharmaceutical manufacturers.
Drug ads flood the airways and fill magazines and other print media with “miracle” claims and medical information that only a health-care professional can interpret. Ads are on every TV channel, network and cable, all adding to the increasing cost of drugs as pharmaceutical giants pass advertising costs on to the consumer.
Add to that government subsidies for the development of some drugs and patent protection against generic drugs and it is easy to explain the inflationary spiral of drug prices.
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