The Great Health Grab

‘I think there’s some mistake,’ I said, pushing the pack of pills back across the counter.

‘Nope. It’s the same drug, just a different name,’ replied the pharmacist with a patient smile.

It was high summer, the peak of the hay fever season and I expect she’d been dealing with quite a few quizzical customers. I picked up the pack again. Loratidine it read, instead of the expected Claritin – and, as I soon discovered, it worked just as well. What I didn’t know then was that a battle royale had broken out to delay loratidine (the generic drug) from reaching the market in any form apart from the branded version that I, and millions of other allergy-sufferers, knew by name. Read More….

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